OXFINERY APPAREL<\/strong> was founded out of a genuine concern for the impact the fashion industry has on our environment.<\/p> For years, sustainability and ethical fashion have been at the centre of my personal choices. I\u2019ve seen first-hand how disposable fashion has become, how quickly clothes are made, worn, and thrown away. That concern led to deeper involvement: speaking on Oxford Radio 1<\/strong> about the effects of fast fashion, helping to run a clothes exchange in Oxford<\/strong> to reduce textile waste, and encouraging everyday conversations around buying less and buying better.<\/p> Living in Oxfordshire<\/strong>, surrounded by the Cotswolds, reinforces that mindset daily. It\u2019s a place that values time, craft, and quality; principles that directly shape everything we do at OXFINERY<\/strong>.<\/p> This brand was created to be something I could genuinely feel proud to wear. Clothing made from organic cotton<\/strong>, produced responsibly, and designed to last beyond trends. Pieces that work effortlessly in real life, whether you\u2019re walking through the countryside, moving through the city, or simply living day to day.<\/p> One of the most rewarding moments is when someone asks about the brand when I meet them and they see the emblem. Those moments open real conversations about sustainability, circular fashion, and the importance of slowing down<\/strong> how we consume. That dialogue matters.<\/p> I have created an independent contemporary label informed by minimalism<\/strong>, expressed through restrained colour palettes and thoughtfully limited fits. It also looks fu**ing cool<\/strong>.<\/p> Sam<\/p>"},"textColor":{"id":128669393,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":128538398,"value":null},"title":{"id":128538399,"value":null},"backgroundColor":{"id":128538401,"value":"#{feature.background.color}"},"padding":{"id":128538405,"value":"6"},"fullWidth":{"id":128538406,"value":"0"},"fullBackgroundColor":{"id":128538407,"value":"#{feature.fullBackground.color}"},"published":{"id":128538408,"value":"1"},"conditions":{"id":128538409,"value":"[]"},"direction":{"id":128669283,"value":"column"},"textColor":{"id":128669284,"value":"#{feature.text.color}"},"buttonText":{"id":128669285,"value":null},"copy":{"id":128669286,"value":" OXFINERY APPAREL<\/strong> was founded out of a genuine concern for the impact the fashion industry has on our environment.<\/p> For years, sustainability and ethical fashion have been at the centre of my personal choices. I\u2019ve seen first-hand how disposable fashion has become, how quickly clothes are made, worn, and thrown away. That concern led to deeper involvement: speaking on Oxford Radio 1<\/strong> about the effects of fast fashion, helping to run a clothes exchange in Oxford<\/strong> to reduce textile waste, and encouraging everyday conversations around buying less and buying better.<\/p> Living in Oxfordshire<\/strong>, surrounded by the Cotswolds, reinforces that mindset daily. It\u2019s a place that values time, craft, and quality; principles that directly shape everything we do at OXFINERY<\/strong>.<\/p> This brand was created to be something I could genuinely feel proud to wear. Clothing made from organic cotton<\/strong>, produced responsibly, and designed to last beyond trends. Pieces that work effortlessly in real life, whether you\u2019re walking through the countryside, moving through the city, or simply living day to day.<\/p> One of the most rewarding moments is when someone asks about the brand when I meet them and they see the emblem. Those moments open real conversations about sustainability, circular fashion, and the importance of slowing down<\/strong> how we consume. That dialogue matters.<\/p> I have created an independent contemporary label informed by minimalism<\/strong>, expressed through restrained colour palettes and thoughtfully limited fits. It also looks fu**ing cool<\/strong>.<\/p> Sam<\/p>"},"template":{"id":128669287,"value":"feature"}}},{"id":5102084,"type":"banner","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"type":{"id":128538563,"value":"slim"},"title":{"id":128538564,"value":"An interview with our founder"},"copy":{"id":128538565,"value":"An in-depth interview with OXFINERY APPAREL founder, Sam Richardson, from his home in Oxfordshire, April 2026."},"titleColor":{"id":128538566,"value":"#{banner.title.color}"},"titleBackground":{"id":128538567,"value":"#{banner.title.background.color}"},"copyColor":{"id":128538568,"value":"#{banner.copy.color}"},"copyBackground":{"id":128538569,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":128538570,"value":"95%"},"textShadow":{"id":128538571,"value":"#{banner.text.shadow}"},"borderRadius":{"id":128538572,"value":"0px"},"buttonBorderRadius":{"id":128538573,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":128538574,"value":"#{button.primary.color}"},"buttonStyle":{"id":128538575,"value":"secondary"},"buttonSize":{"id":128538576,"value":"standard"},"overlayOpacity":{"id":128538577,"value":"0.15"},"overlayColourStart":{"id":128538578,"value":"#000000"},"overlayColourEnd":{"id":128538579,"value":"#000000"},"overlayDirection":{"id":128538580,"value":"90"},"image":{"id":128538581,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/uta4v4juxoffz7tgugoraz9srbvagqa92xevei3vi0mtxfzq.jpeg.jpg?w=auto&h=auto&fy=0.775\",\"alt\":\"\"}"},"video":{"id":128538582,"value":null},"videoThumbnail":{"id":128538583,"value":null},"media":{"id":128538584,"value":"image"},"align":{"id":128538585,"value":"center"},"verticalAlignment":{"id":128538586,"value":"center"},"font":{"id":128538587,"value":"#{heading1.font}"},"actions":{"id":128538588,"value":"[{\"text\":\"Read Our Blog\",\"href\":\"#\"}]"},"padding":{"id":128538590,"value":"6"},"fullWidth":{"id":128538591,"value":"1"},"fullBackgroundColor":{"id":128538592,"value":"#{banner.fullBackground.color}"},"published":{"id":128538593,"value":"1"},"conditions":{"id":128538594,"value":"[]"},"template":{"id":128672312,"value":"banner"}}},{"id":5102085,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"padding":{"id":128538595,"value":"6"},"spacing":{"id":128538596,"value":"64px"},"font":{"id":128538597,"value":"#{newsletter.title.font}"},"title":{"id":128538598,"value":"Join our mission."},"copy":{"id":128538599,"value":"Don't miss out on the latest updates. Sign up to our newsletter."},"stacked":{"id":128538600,"value":"0"},"backgroundColor":{"id":128538601,"value":"#0000"},"textColor":{"id":128538602,"value":"#FFFAF3"},"primaryActions":{"id":128538603,"value":"0"},"formBorderRadius":{"id":128538604,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":128538605,"value":"#{button.border.radius}"},"borderRadius":{"id":128538606,"value":"#{newsletter.border.radius}"},"mailingList":{"id":128538607,"value":73776},"fullWidth":{"id":128538609,"value":"0"},"fullBackgroundColor":{"id":128538610,"value":"#000000"},"published":{"id":128538611,"value":"1"},"conditions":{"id":128538612,"value":"[]"},"template":{"id":128543035,"value":"newsletterSubscribe"}}}],"properties":{"title":{"id":128538352,"value":"About"},"isStorePage":{"id":128538353,"value":"1"},"ogImage":{"id":128538354,"value":"https:\/\/images.podos.io\/vnzadv9ethufbycbkidnlhujbsaxfagcgucn7lsmaddj9ceo.jpeg.jpg?w=1200&h=auto"},"description":{"id":128541385,"value":"An independent contemporary label"}},"labels":[],"published":1,"sitemap":1,"divisionId":434926,"edited":true}Clothing should feel good. Not just on your body, but on your conscience.<\/h2>